Modernist Fragrance is a limited edition trio of fragrances conceived as an alternative to mainstream corporate scent. Formulated in London and made by hand in England, they have been described as "brave new thinking set within the classics".
If you enjoy that feeling of wearing a truly excellent fragrance that uses high quality materials formulated with a modern twist - welcome.
If your thing is how ornate the bottle is, if a celebrity is wearing it, the need to be influenced and basically the same as everyone else - we're not really for you.
Why smell the same?... #SmellModern
"...a mix of absolute rock and roll with a hefty hit of the classics!...Like all those rules breakers across any genre – because they never really had to work within a given structure...it allows for a new path to be trodden. We see this new spirit here..."
“With The Modernist, I wanted to design a fragrance that has the self-assured simplicity needed to be a signature. I’m not a big fan of scents that arrive before you do and linger in the room after you’ve left.
For sure, be powerful and be bold, but let them remember how you smell – not just the smell. The Modernist gets you noticed when you choose – and maintains a discreet presence any time you want to.”